A comprehensive approach to real estate investment that leverages vertical integration to increase profitability, efficiency, and quality

Primior has been built around professionals with over 100 years of combined experience in real estate sector. The team manages all aspects of deal cycle offering its partners a unique vertically integrated approach. Accordingly, Primior is focused on building high quality projects, executing thoughtful investment plans and delivering strong financial returns.

Prior to development, our in-house team manages feasibility research, due-diligence, creative design, entitlements, programming and more to ensure comprehensive investment plans.
Our ability to take construction in-house enables Primior to maintain greater control of project scope, budget and timeline which led to stronger returns, higher quality execution and the collection of an impressive portfolio.
Asset Management
From leasing to operation to financing or liquidation, we handle all post-development operation mandates in-house for greater certainty around results.

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Experience Primior's unique approach towards thoughtful investment strategies, and proven track records against prudent risk management objectives

For over a decade, Primior has been offering a full suite of asset management services to commercial real estate and hospitality  owners and investors. As a merchant developer, Primior creates value through site identification, procuring optimal entitlements, and directing the design, construction, and operations of assets positioned to meet the needs of the market or user.

Symphony Estate

Dana Point, CA
This impressive new home is a one-of-a-kind dwelling for Orange County with panoramic ocean views...

La Vista

Diamond Bar, CA
With a modern design that truly has a taste of home, La Vista has 8,030...

First Harbor Square

Santa Ana, CA
Located in Opportunity Zone, This 26,500 square foot retail center consists of a mix of...

Mt. Baldy Health Retreat

Los Angeles County, CA
The Mt. Baldy Health Retreat’s location is in the San Gabriel Mountains in Los Angeles...

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Discover the unique luxury properties Primior have concepted, financed, and developed and managed. 

Johnney Zhang — CEO, Primior

As CEO at Primior Inc, Johnney Zhang is focused on finding exceptional investment opportunities with strong returns against prudent risk management objectives for his investors.

Introducing USPC™, the future of real estate investing and store of value

USPC (United States Property Coin) is security token designed to provide fractionalized ownership in a diversified real estate portfolio located in high demand markets throughout United States, its aims to provide investors with a more liquid and transparent solution.