About Us

About Us

Primior’s deep expertise, professional team, and cutting-edge technology come together to deliver superior levels of long-term value, stable income generation, and risk-adjusted return on investment.

Experience Primior's unique approach, secure strategies, and superior returns.

For over a decade, Primior has been offering a full suite of asset management services to commercial real estate and hospitality  owners and investors.

Dedicated to making a positive impact at the local level.

As a company, Primior hold ourselves to high standards in terms of giving back to our community. Primior is always looking for ways to partner and make positive impact at local community level.



Primior’s local experts and partners offer valuable knowledge and relationships that are essential to a successful project.


Primior has been built around professionals with over 100 years of combined experience. The team manages all aspects of it deal cycle, offering its investors a unique vertically integrated approach.


Primior’s investments are selected structured to deliver strong performance against prudent risk management objectives across various market cycles.

One of the most exciting things about our business is the vertically integrated structure that allows us to deliver superior returns for our investors.

Johnney Zhang — CEO

Company timeline

How we have grown throughout the years as one of Southern California’s leading luxury real estate and hospitality developers.

Founded — In 2013, Primior was intially founded as a construction company.
Development — In 2015, Primior began development on luxury real estate projects.
In-House — In 2016, Primior brought asset management, leasing and property management team in-house.
Architecture — In 2017, Primior hired a team of architects to take design in-house.
Xnergy — In 2019, Primior acquired a majority interests in Xnergy, an international investment bank has been in operation since 1999.
Blockchain — In 2022, Primior launched USP, leveraging blockchain technology for real estate investments.

USP, the future of real estate investing and store of value

USP (United States Property Inc.) is security token designed to provide fractionalized ownership in a diversified real estate portfolio located in high demand markets throughout United States, its aims to provide investors with a more liquid and transparent solution.

Press coverage

(Press Release) Primior Receives IMPACT 2021 Award For Best Luxury Developer


(Press Release) Primior’s Luxury Residential Real Estate Development Symphony


(Press Release) Elaborate Dana Point Estate Starts Work


The Grow Conference & Opportunity Zone Insights by Primior CEO, Johnney Zhang


Taqueria Zamora New Tenant for First Harbor Plaza


Primior and Xnergy Financial Align To Provide Enhanced Services for Clients


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