About Us
Primior’s deep expertise, professional team, and cutting-edge technology come together to deliver superior levels of long-term value, stable income generation, and risk-adjusted return on investment.
Experience Primior's unique approach, secure strategies, and superior returns.
For over a decade, Primior has been offering a full suite of asset management services to commercial real estate and hospitality owners and investors.
Dedicated to making a positive impact at the local level.
As a company, Primior hold ourselves to high standards in terms of giving back to our community. Primior is always looking for ways to partner and make positive impact at local community level.
Localness
Primior’s local experts and partners offer valuable knowledge and relationships that are essential to a successful project.
Efficiency
Primior has been built around professionals with over 100 years of combined experience. The team manages all aspects of it deal cycle, offering its investors a unique vertically integrated approach.
Security
Primior’s investments are selected structured to deliver strong performance against prudent risk management objectives across various market cycles.
One of the most exciting things about our business is the vertically integrated structure that allows us to deliver superior returns for our investors.
Johnney Zhang — CEO
Company timeline
How we have grown throughout the years as one of Southern California’s leading luxury real estate and hospitality developers.
USP, the future of real estate investing and store of value
USP (United States Property Inc.) is security token designed to provide fractionalized ownership in a diversified real estate portfolio located in high demand markets throughout United States, its aims to provide investors with a more liquid and transparent solution.
